Moving
Brands
Forward

Strategy Is A

Master Plan

Desired Image

Direction

Roadmap

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One cannot build a strong house without a sound foundation

Every brand requires a set of competitive moves and the right game plan to achieve desired business objectives.

Strategy is used to compete successfully, attract new and retain existing customers, strengthen performance, and achieve business goals.

If you’re looking to introduce a new product or service to the market or looking to take your brand to the level, having a detailed strategy in place is vital to move your brand forward.

From developing a solid partnership to understanding who you are and why you matter, we need to see where you stand in the market. From leveraging analytics to diving into trends and industry insight and reviewing business, creative, and digital opportunities, our team knows how to make you stand out from the competition. Follow along with our unique process and custom strategy as we work together as a team to achieve your business goals and objectives.

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Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
Discovery
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Discovery
Discovery
Discovery
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Discovery
01

Kick -Off
Meeting

The first step in our process is to conduct either an in-person or virtual meeting. We start by uncovering who you are and what makes you unique. We then dive into both short and long-term goals aligning both teams on the effective strategy we set in place. This meeting ensures that we lay a solid foundation for our brand-agency partnership and lays the groundwork for a successful project. It’s time to set your brand apart in the marketplace.

01

Kick-Off & Team Introductions

Time to kick things off the right way and to get our teams to officially meet.

02

Operations & Roadmap

As a part of the master plan, we will review the specific operations and roadmap for a successful plan.

03

Strategy
Session

Let's roll up our sleeves and get to work. We are excited to learn what makes you, you - one question at a time.

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02

Creative Market Analysis

After our discovery meeting, our team internally conducts a thorough digital & competitive audit. We analyze key direct & indirect competitors, which provides us with a solid understanding of how we should position your brand competitively, visually and verbally, in your industry. The combination of insight, competitive analysis, and our experience creates what we coined “Data-Backed Creative”.

01

Competitive
Audit

How you look, what you say, and what you are known speaks volumes about your brand. We peel back the curtain by analyzing specific companies as it relates to their overall brand, digital perception, and creative position in the marketplace.

02

Consumer Trends & Insight

As a part of the master plan, it's important for us to leverage buyer habits, industry-specific trends, and competitive insight to position your brand for a successful future.

03

Customer Feedback

What your customers say actually can be the driving force for new ideas, constructive feedback, and checks and balances to ensure that you optimize what they want versus you thinking what they need.

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03

Art
Direction

Art direction combines strategy, art, & design to represent and capture an overall idea or theme for companies looking to stand out and make an impact in a particular business sector. It is meant to evoke a set of feelings and emotions, which reel in your target market, all of which is meant to align with a set of goals, objectives, and actions.

From initial mood boards to strategic creative direction, our team ideates and then finalizes a set of guidelines for brands, websites, content, and campaigns. From colors to photos, to patterns and textures, every visual and verbal element matters, bringing a larger concept come to life. We transform ideas into concepts, then concepts into reality.

01

Mood Boards

From colors to fonts to photos, mood boards are used as a visual tool to communicate varying ideas or concepts for any project - small or large.

02

Brand

Starting from scratch or redeveloping an existing brand, we are ready to show off your vision.

03

Web

Websites must stand out in order to be noticed. We are here to rethink your digital presence.

04

Content

The content landscape is constantly evolving. Let us set a strong foundation to make you stand out.

05

Campaign

Ready to make a big splash? Let us bring together all our skills to make it happen. From photo to video and all types of design, we know how to make it happen.

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