Branding Is A
Promise
Look
Feeling
Perception
Foundation
Skrewball Whiskey
Identity // Bottle Design
Cured Nutrition
Identity // Package Design
Emerald Grown
Identity // Logomark
Better Buzz
Touchpoints // Digital Assets
Wild Luck Rums
Touchpoints // Interior
Influencer Wines
Touchpoints // Bottle Design
San Diego Aviators
Touchpoints // Billboard Design
Branding informs business decisions, improves employee morale, and creates trust in the marketplace.
When people think of the term “branding”, the first thing that comes to mind is a logo. But a logo only skims the tip of the iceberg of what branding really is. When it comes to branding your organization, products or services, branding expresses the value and truth of your company – the differentiation, the special sauce.
It’s the communication of the characteristics, values, and attributes that paint a clear vision of what your brand is or isn’t. It helps to encourage those unsure consumers out there that your product or service aligns with them and directly supports whatever sales or marketing activities are in play.
Be unique, stand out, and disrupt the game in your industry.
The best brands do this by first and foremost being consistent. They are honest, truthful, and real about who they are, what they stand for, and where they are heading. It aligns consumers with your value proposition and allows them to fall in love and march to the same beat of those values.
Consumers need a subtle push when they learn about your brand to ultimately feel a connection towards it. They connect to the idea that your brand confidently says, “This is what I am and why you need me.” When a company lacks strong branding, there’s no chance to draw in that immediate deep connection. The emotional attachment increases the chance of brand loyalty, meaning repeat and lifelong customers as well as new ones from word-of-mouth.
How it all comes together
What's the point of building something if the foundation is weak and cannot stand the test of time?
You never get a second chance to make a good first impression.
In the modern world, the first impression is what separates those who make sales and those who do not. We live in a hyper-sensitive society where people quickly separate those who put in the effort to keep evolving and those who do not.
With all of the competition within industries these days, people make decisions instantaneously. The brands that stand out and grab the attention of consumers are the ones who have created a full and meaningful brand identity. If you think of a brand as a human being, it would have an appearance (colorway, logo, typography), and a personality (mission, vision, values). That’s why branding is so important. It draws your target demographic in and says… “let’s be friends.”
Skrewball
Branding // Identity
The BAD Investment Co.
Branding // Identity
Sugar Grove
Branding // Identity
Novitium Energy
Branding // Identity
Contra Costa
Branding // Identity
Emerald Grown
Branding // Identity
SF Cultivators
Branding // Identity
Paul Hardt
Branding // Identity
Company Name
It's the main identification of who you are and a key pillar to how people remember you.
Logo Design
Your unique graphical emblem comprised of a logomark & logotype that is used to visually separate your company.
Color Palette & Typography
A combination of colors and fonts that represents your brand.
Identity Design
A cohesive set of touchpoints for how you wish to be perceived.
Brand Story PDF
A document, which tells the tale of why you were born into this world.
Brand Guidelines
A set of visual and verbal standards for all things sales, marketing, and design.
What you say speaks volumes about who you are and what you stand behind.
To create a strong, powerful, and lasting brand, you need exceptional and relatable messaging that utilizes the power of storytelling.
Unlike traditional communication, storytelling doesn’t push influence on us, rather they pull us into becoming influenced. Brand messaging – the voice of your brand – is one of the most powerful tools in your marketing arsenal. If done correctly, it makes your product or service unique and memorable. It engraves your brand into the consumers’ memory. It is what gets the consumer to ultimately remember you, then choose you over your competitor – over and over again.
Skrewball
Tagline, Living Lines
Surfhouse
Website Copywriting
San Diego Aviators
Tagline
Emerald Grown
Tagline, Core Values
Second Chance Beer Co.
Core Values, Mission, Vision, Tagline
Skrewball Whiskey
Packaging Copy
Brand Voice
The personality, tone, and rhetoric behind a brand, used to influence how people perceive your messaging.
Brand Platform
A powerful set of internal communication tools: Mission, Vision, Brand Story, Elevator Speech, and Core Values.
Tag Lines & Living Lines
The short phrases that make you memorable and stand out on all your brand touchpoints.
Product & Service Messaging
A set of unique value propositions used to differentiate your products and services from competitors.
What people see and how they interact with your brand becomes the ultimate perception of your company.
At the end of the day, the ultimate goal of all branding efforts is to drive more sales, and educate people on your new/existing products and/or services. After creating your identity and voice, we then create the right tools to communicate your promise to your target audience.
The quality of your communicative tools will affect the results of your sales efforts. By developing cohesive, professional, and “on-brand” touchpoints, you are not only setting your team up for success, but are enabling your brand to grow. The most powerful and effective branding is when every touchpoint – digital or physical – is aligned and consistent.
Verizon
Event Advertising
Cured Nutrition
Packaging Design
Skrewball
Business Card Design
Belching Beaver
Social Media Ad Creative
San Diego Aviators
Poster Design
SF Cultivators
Package Design
Better Buzz
Campaign Designs
Paul Hardt
Box Design
Wild Luck Rums
Apparel
Sales & Marketing Tools
Rich & content-heavy tools such as Guidebooks, Infographics, & Brochures used for complex and high-ticket sales.
Print Collateral & Identity Assets
Foundational branded items such as Business Cards, Rack Cards, Stickers, and much more.
Apparel & Branded Swag
From Shirts to Hats to Branded Goods, when your consumers rep your shit, you've made it - and we can help.
Indoor & Exterior Signage
Often the first impression you create or the experience you deliver in-store, is everything.
Campaign Creative
Time to make a splash outside - from Billboards to all things Out-of-Home creative.
Digital Assets & Amazon Store Creation
From email design & development to social media creative on all major platforms to Amazon storefronts, our team blends photography, videography, and design to make your brand stand out online.
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