Moving
Brands
Forward

Branding Is A

Promise

Look

Feeling

Perception

Foundation

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What the hell is branding anyway?

It’s a promise you make to your customers. The foundation of your values. The reason why you exist.

Branding informs business decisions, improves employee morale, and creates trust in the marketplace.

When people think of the term “branding”, the first thing that comes to mind is a logo. But a logo only skims the tip of the iceberg of what branding really is. When it comes to branding your organization, products or services, branding expresses the value and truth of your company – the differentiation, the special sauce.

It’s the communication of the characteristics, values, and attributes that paint a clear vision of what your brand is or isn’t. It helps to encourage those unsure consumers out there that your product or service aligns with them and directly supports whatever sales or marketing activities are in play.

Why is branding important?

Branding allows you to stand apart from your competitors and forms the bedrock for potential customers to know what to expect from you, your products, or services.

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Be unique, stand out, and disrupt the game in your industry.

The best brands do this by first and foremost being consistent. They are honest, truthful, and real about who they are, what they stand for, and where they are heading. It aligns consumers with your value proposition and allows them to fall in love and march to the same beat of those values.

Consumers need a subtle push when they learn about your brand to ultimately feel a connection towards it. They connect to the idea that your brand confidently says, “This is what I am and why you need me.” When a company lacks strong branding, there’s no chance to draw in that immediate deep connection. The emotional attachment increases the chance of brand loyalty, meaning repeat and lifelong customers as well as new ones from word-of-mouth.

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How it all comes together

What’s the point of building something if the foundation is weak and cannot stand the test of time?

The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
The Branding Matrix
Identity
Identity
Identity
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01

Brand Look & Feel

You never get a second chance to make a good first impression.

In the modern world, the first impression is what separates those who make sales and those who do not. We live in a hyper-sensitive society where people quickly separate those who put in the effort to keep evolving and those who do not.

With all of the competition within industries these days, people make decisions instantaneously. The brands that stand out and grab the attention of consumers are the ones who have created a full and meaningful brand identity. If you think of a brand as a human being, it would have an appearance (colorway, logo, typography), and a personality (mission, vision, values). That’s why branding is so important. It draws your target demographic in and says… “let’s be friends.”

01

Company Name

It's the main identification of who you are and a key pillar to how people remember you.

02

Logo Design

Your unique graphical emblem comprised of a logomark & logotype that is used to visually separate your company.

03

Color Palette & Typography

A combination of colors and fonts that represents your brand.

04

Identity Design

A cohesive set of touchpoints for how you wish to be perceived.

05

Brand Story PDF

A document, which tells the tale of why you were born into this world.

06

Brand Guidelines

A set of visual and verbal standards for all things sales, marketing, and design.

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Voice
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02

Brand Messaging
Pillars

What you say speaks volumes about who you are and what you stand behind.

To create a strong, powerful, and lasting brand, you need exceptional and relatable messaging that utilizes the power of storytelling. 

Unlike traditional communication, storytelling doesn’t push influence on us, rather they pull us into becoming influenced. Brand messaging – the voice of your brand – is one of the most powerful tools in your marketing arsenal. If done correctly, it makes your product or service unique and memorable. It engraves your brand into the consumers’ memory. It is what gets the consumer to ultimately remember you, then choose you over your competitor – over and over again.

01

Brand Voice

The personality, tone, and rhetoric behind a brand, used to influence how people perceive your messaging.

02

Brand Platform

A powerful set of internal communication tools: Mission, Vision, Brand Story, Elevator Speech, and Core Values.

03

Tag Lines & Living Lines

The short phrases that make you memorable and stand out on all your brand touchpoints.

04

Product & Service Messaging

A set of unique value propositions used to differentiate your products and services from competitors.

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Touchpoints
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03

Brand Communication Tools

What people see and how they interact with your brand becomes the ultimate perception of your company.

At the end of the day, the ultimate goal of all branding efforts is to drive more sales, and educate people on your new/existing products and/or services. After creating your identity and voice, we then create the right tools to communicate your promise to your target audience. 

The quality of your communicative tools will affect the results of your sales efforts. By developing cohesive, professional, and “on-brand” touchpoints, you are not only setting your team up for success, but are enabling your brand to grow. The most powerful and effective branding is when every touchpoint – digital or physical – is aligned and consistent.

01

Sales & Marketing Tools

Rich & content-heavy tools such as Guidebooks, Infographics, & Brochures used for complex and high-ticket sales.

02

Print Collateral & Identity Assets

Foundational branded items such as Business Cards, Rack Cards, Stickers, and much more.

03

Apparel & Branded Swag

From Shirts to Hats to Branded Goods, when your consumers rep your shit, you've made it - and we can help.

04

Indoor & Exterior Signage

Often the first impression you create or the experience you deliver in-store, is everything.

05

Campaign Creative

Time to make a splash outside - from Billboards to all things Out-of-Home creative.

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