Since having ongoing success in Australia and New Zealand, Harcourts Auctions, formerly Brady & Co. Auctions, sought out a US-based firm to introduce a new identity, tailored messaging, and a suite of creative solutions to break Harcourts Auctions into the market. After numerous internal creative meetings and moodboard presentations, our team dove right in to bring Harcourts’ vision to life. Movetic sketched out our concepts by transferring our ideas from pencil to paper and created Harcourts’ identity complemented with powerful and persuasive messaging.

The logos and other elements such as color palette, typography and graphics were immensely important for this project so our team made sure to keep everything buttoned up and consistent. We wanted people to create an identity for Harcourts that fully communicated the professionalism of the company. We went with a strong, bold and powerful appearance that allows Harcourts to stand out from the competitors.

Persuasive messaging was the key for Harcourts Auctions because people want to buy into brands that stand for something more than just the profit. Our team stripped down Harcourts’ Auctions story and revealed exactly what they care about and why it matters to them. And when you’re buying at an auction, you want a company like Harcourts who cares about the lives of the customers.

The transparency and authenticity of Harcourts Auctions was important to communicate in the messaging because it creates trust in the company and translates to sales. To have consistent messaging elements expresses an organization inside and out for the Harcourts Auctions brand.

Our team developed a set of tangible items where people can experience the brand first-hand. To maintain consistency throughout the brand, we used the same custom logo, textures, and color palette of the brand’s identity.

We designed business cards, a letterhead, both selling and buying guide books, PowerPoints, infographics, sales sheets, email design and development, and a “Why Auction” flyer. All of these touchpoints help with the visibility in the Harcourts brand as well as build trust in the brand.

We build a robust website using the latest technology and develop a scalable platform for Harcourts Auctions to enable them to edit key elements of the website and create more efficiencies in-house. For the website experience, we used personalized, high-quality imagery and multimedia to effectively illustrate the Harcourts Auction story. Strategically, we created educational services pages (buying and selling), an on-the-market hub, and recent success pages to showcase experience to validate the new and innovative auction platform. We also integrated all forms into one central hub to make it easier to collect names, email, phone numbers, and other critical specific information making the client’s lives easier.

Through leveraging our skills in photography and videography, we were able to capture personalized and authentic media to be used consistently across the brand’s touch points. After countless hours of planning and strategizing, coming up with a compelling story, spending three days filming with the Harcourts Auction team, and editing for weeks. As an output of our hard work, we captured lifestyle imagery, event imagery, two educational videos (buying and selling), and one main captivating brand video.