Originally, CELSIUS came to Movetic for a website overhaul, but after we flew out to Miami to dive deeper into their brand, we uncovered something larger and more exciting than we could’ve ever anticipated. With the steady rise in health-conscious consumers and an uproar of energy-drink competitors, CELSIUS needed a big-picture idea centered around their core customers and was both different and unique. They needed a plan to increase brand awareness in both select and diverse markets across the country to ultimately gain more market share in the energy & beverage industry.

 

 

 

Soon after our in-person meeting, our big picture idea turned into a tactical strategy. We developed a national strategy based around the CELSIUS tagline, “Live Fit”. This tagline communicates the brand’s lifestyle transforming CELSIUS into a fitness-forward and motivational platform. We created a multifaceted content plan for the campaign where we traveled to eight major U.S. cities capturing photography and videography. Our goal was to capture the essence of the city and the active lifestyle CELSIUS represents in one unified and consistent impactful campaign. We also personally want to thank Modifly for assisting with the influencer process and Steven Borja for videography editing.