Throughout the year, our team created three separate campaigns for the launch of their new CELSIUS products: Grapefruit Melon, Jackfruit Heat, and a line of BCAA products. During our nation-wide, “Live To…” campaign, we simultaneously strategized and launched their new product lines during our stops in Miami, Chicago, and Denver.

Starting with one of their newest flavors: Grapefruit Melon we set out to launch this new drink in early October. During our trip to Miami where we planned to shoot photos and videos for the “Live To” campaign, we doubled-down and developed a plan for the new product launch as well.

We crafted a unified campaign that included shooting a launch video, a series of lifestyle photos, and product photography in our studio. From working with select influencers to developing a social media plan, we successfully helped launch the flavor into the marketplace.

After seeing an increase in demand for both pre and post-workout products in the industry CELSIUS developed a new line of BCAA products, Tart Cherry Lime, Tropical Twist, and Blood Orange Lemonade. While we were in Chicago, we worked with several influencers at local gyms to produce content-based around campaign we developed titled, “#redefinerecovery”. We created a mix of content based on the three pillars: Recover, Replenish, and Rebuild (which is what the products are created to do) and our team captured video and social assets to communicate these ideas while launching these three new flavors.

Before the turn of the 2020 year, we created a campaign to inspire movement and excitement for the new product, Jackfruit, and new packaging for the Heat product line. Working with the CELSIUS team, we developed a campaign titled #CELSIUSHEATWAVE, playing off the terrain, outdoors, and winter aesthetic of Denver, Colorado. The concept was based on the idea that once the HEATWAVE came we would strategically reveal the product whereas we shift to warmer tones, melting away the old and transforming into the new look and feel of the product line.

One of the main goals with the CELSIUS website was to improve and modernize the overall look and feel. We also merged all the CELSIUS products into one unified website improving use and consistency with all the product lines. It was important for the website to communicate the fitness-meets-science lifestyle in a powerful way. We were able to fix numerous mobile-specific errors and the end result was a solution tailored to their sales and marketing needs giving them access to edit, deploy and push changes as they see fit to meet the growing business demands.