Well-known San Diego brewery, Belching Beaver, grew massively from their fan-favorite peanut butter stout to a market leader. Naturally eager for what’s next, they developed three unique flavorful and fruit-derived Seltzer flavors. Strategically ready to advance their brand and capitalize on this new beverage category, they sought a partner to maximize the exposure of this cheap, low-cal, and gender-neutral canned cocktail in the summer months of Southern California.

In order to bring the new seltzers to market, we worked together to develop a strategy aimed at increasing brand awareness, the likability of their products, and the demand for individuals looking for that next summer drink. Eager to attract active and health-conscious individuals as well as take market share from the likes of Whiteclaw, Truly, and other Seltzer brands, we needed to create a campaign that played to the brand’s strengths and the products unique value propositions. Most importantly, we needed to think and play differently as the giants were gaining significant local and national market share.