Everyday Elevation
Style’s never been so easy. Easy to wear, easy to pair. We partnered with Crocs to launch their platform slide line with the campaign “Everyday Elevation”. Check out our many settings, vibrant characters, and outfit changes that show off the true adaptability of the shoe.
April 21, 2023
Work
Boundless Versatility: 12 Spots, 3 Days, 1 Crew
We were ecstatic when Crocs reached out to collaborate on the launch of their platform sandal line. What differentiates them? Their versatility and style.
The goal was to produce an “on-the-go” concept to show our audience how these shoes fit into their daily lives. Morning or night. Walking city streets or chilling by the pool. West Coast to East Coast. We captured a variety of personalities, styles, and settings to give viewers a clear image of how these shoes can take them to new heights Monday to Sunday.
With three days and almost 30 people, our crew hit the ground running to shoot at 12 unique spots around San Diego. Our goal was to give viewers a universal feel by filming strategically in our own backyard. We had a ton of fun with this one and want to thank those we couldn’t have done it without. Appreciate you Croc’s team, Steven, and Andrew!
Peep our take on versatility with no limits.
