DISCOVERY WORKSHOP — CREATIVE MARKET ANALYSIS — BRAND POSITIONING
DISCOVERY WORKSHOP — CREATIVE MARKET ANALYSIS — BRAND POSITIONING
Brand strategy plays a vital role in guiding a company’s growth, competitiveness, and overall success.
It’s about immersing oneself in your business & understanding your unique value propositions. It’s about finding those special opportunities that make you, you.
From analyzing market trends to leveraging analytics & insight, to exploring creative and digital opportunities, strategy is about spotting ways for your brand to stand out.
Ultimately, it’s about developing a shared and unified vision that lets your brand live from the inside out.
The first step in our process is to conduct either an in-person or virtual meeting. We start by uncovering who you are and what makes you unique. We then dive into both short and long-term goals aligning both teams on the effective strategy we set in place. This meeting ensures that we lay a solid foundation for our brand-agency partnership and lays the groundwork for a successful project. It’s time to set your brand apart in the marketplace.
Kick-Off & Team Introductions
Time to kick things off the right way and to get our teams to officially meet.
Operations & Roadmap
As a part of the master plan, we will review the specific operations and roadmap for a successful plan.
Strategy Session
Let's roll up our sleeves and get to work. We are excited to learn what makes you, you - one question at a time.
After our discovery meeting, our team internally conducts a thorough digital & competitive audit. We analyze key direct & indirect competitors, which provides us with a solid understanding of how we should position your brand competitively, visually and verbally, in your industry. The combination of insight, competitive analysis, and our experience creates what we coined “Data-Backed Creative”.
In-depth comprehensive competitive analysis
How you look, what you say, and what you are known speaks volumes about your brand. We peel back the curtain by analyzing specific companies as it relates to their overall brand, digital perception, and creative position in the marketplace.
Consumer trends & insight
As a part of the master plan, it's important for us to leverage buyer habits, industry-specific trends, and competitive insight to position your brand for a successful future.
Company & customer feedback
What your customers say actually can be the driving force for new ideas, constructive feedback, and checks and balances to ensure that you optimize what they want versus you thinking what they need.
In our final step, we will ignite your brand positioning and define your overall brand promise. Together, we will discover a unique position in the market—one that resonates with your values and beliefs. Your brand promise is the unspoken agreement you make with your customers, showcasing the meaningful impact your brand seeks to make in the world. Together, we will crystalize all our thoughts & ideas into one singular vision, developing a unified foundation to pave a resilient tomorrow.
Brand Architecture + RTBs
A system that organizes brands, products, and services to help customers understand the intent of a company. RTBs (Reasons to Believe), are a set of brand pillars that serve as evidence for what a brand stands for & stand out.
Brand Purpose
We guide your brand purpose through a developing the powerful tenants of brand: mission, vision, and core values.
Brand Community
A community of individuals that carry similar values and interests. Brands aim to create communities to harness loyalty, create bonds, and ultimately provide solutions.
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