TOCA came to Movetic because they wanted to establish themselves as a premium brand nationwide. One that promises soccer athletes a personalized, technology-driven and authentic sports experience. With such a strong vision, they analyzed every consumer touchpoint and realized TOCA’s digital presence was not meeting the in-person experience. Therefore, they sought after Movetic to create a strong look and feel that aligned with their business objectives. They recognized in order to be competitive and unique, they needed to create a strong, trusted and aspirational brand that aimed toward helping soccer players find their absolute best. Forming meaningful connections with consumers – both online and in-person – was a top priority for TOCA. So, it was time to get our hands dirty and create something truly special for soccer players around the United States.

Because of this problem, our team knew the solution was to redefine the art direction, revamp TOCA’s website, and put together a strategic gameplan. One that would focus on creativity and technology. As a core first step, we worked with TOCA’s team to refine their messaging and imagery as a way to lay a roadmap for all things visual and verbal surrounding the TOCA brand. To help lead TOCA through this digital overhaul, we partnered with their existing vendors: Handsome Rabbit for video content and Hugh for photography.  This was to ensure we captured the true brand essence of TOCA. Our ultimate vision for this project was to create one unified TOCA experience that was easily shown across all touchpoints – from the website to the training facilities.