Why Your Favorite Snack is More Than Just a Craving

At Movetic, we’ve had the pleasure of working with some of the most iconic food, beverage, and wellness brands (Celsius, Belching Beaver Brewery, Skrewball Whiskey, Better Buzz, and Synrje, to name a few). When we’re collaborating on branding and campaign work, we’re not just selling flavors, but crafting experiences that become a part of people’s identities and daily lives.

Think about the last time you reached for your favorite drink or snack. Was it just a craving, or was it something more? The truth is, how a product is designed and packaged, and the way their story is told shapes how we experience taste—and, ultimately, how we connect and identify with a brand.

Great branding goes far beyond what’s inside the bottle, can, or wrapper. The best brands create a full sensory experience that makes their product instantly recognizable and memorable. Here’s an inside look into three branding strategies.

1. Packaging 

A product’s packaging is the first thing people notice. It sets the stage for what’s inside and influences expectations before the first sip or bite. It’s either going to catch your eye in the store, or get lost in a sea of options. Here’s a couple ways our partners’ packaging sets them apart. 

• Skrewball Whiskey stands out with its white-label bottle (amongst a sea of dark labels) and dripping peanut butter design, signaling indulgence, uniqueness, and a premium feel.
• Better Buzz reinforces its “life’s better buzzed” ethos with sleek black and gold branding, making every cup feel like an elevated experience.
• Sunday Scaries, a CBD brand focused on stress relief, leans into playful, relatable designs on their packaging that instantly connects with overwhelmed millennials and Gen Z consumers.
• Synrje Balanced Protein Bars use minimalist, modern packaging that highlights clean ingredients and balanced nutrition, appealing to health-conscious consumers.

2. Color Psychology

Colors influence how we perceive taste and quality. Every color evokes a different emotion. When we work with brands, careful thought goes into the colors we choose and how we pair them. For example, earth tones signal natural ingredients, while dark color pairings signal sophistication. Here’s the scoop on the thoughtfully curated color combos you’ll see on our partners packaging.

• Celsius uses vibrant colors on their packaging to communicate the high energy and performance of the product.
• Tractor’s organic, farm-fresh brand hues consist of earthy tones and natural textures to communicate purity and authenticity of their products, reinforcing its commitment to real ingredients.
• Belching Beaver balances vibrant colors with bold, rebellious dark hues to reflect a distinct, yet lively and approachable brand personality.  

 

3. The Power of Storytelling

The best brands don’t just sell a product; they sell a good story on why they’re different, and a lifestyle people want to buy into. Storytelling builds an emotional connection that gets consumers attention and keeps them coming back. Let’s chat about the unique stories our partners tell.

• Skrewball isn’t just a whiskey—it’s the whiskey for rule-breakers and misfits. 
• Tractor isn’t just about drinks—it’s about changing the food and beverage industry with drinks that taste good and do good. 
• Synrje isn’t just an adaptogen protein bar—it’s a health and wellness company on a mission to help everyday warriors live purely complete. 
• Better Buzz isn’t just coffee—it’s a movement for those who live life fully caffeinated, turning a daily ritual into an aspirational lifestyle.

Because of strong branding, these products become part of how people express themselves. The drinks we choose, the snacks we crave—they signal something about our personality and lifestyle. Are you a high-energy go-getter fueled by Celsius? A craft coffee connoisseur who swears by Better Buzz? Someone who values balance and nutrition with Synrje? Or maybe Skrewball speaks to your fun, unconventional side?

When a brand successfully ties its flavors to an identity, it becomes more than just a product—it becomes part of a daily ritual, a social circle, and a personal brand. That emotional connection keeps consumers engaged and coming back for more. 

At Movetic, we don’t just understand branding—we shape it. We’ve helped brands like Celsius, Skrewball Whiskey, Belching Beaver Brewery, Better Buzz, Sunday Scaries, Synrje Protein Bars, and Tractor craft unique, memorable flavors and brand identities that turn casual buyers into lifelong fans. Next time you grab your go-to snack or drink, think about what’s drawing you to it. It’s more than just flavor—it’s branding done right.