Croc’s Pride Love as You Are Campaign Release 2022
Every day, with Pride, we raise our hearts to the bold and the bright as they celebrate not just who they love, but how they grew to love themselves fully. Today, we are excited to release our latest work with Crocs.
June 1, 2022
Work
Love as you are
Over the past year and a half, we have been working with the Crocs team to launch new products and collaborations through our multifaceted campaign work but this one is particularly special to us. This month, we kicked off Pride Month with a two-day photoshoot showcasing the Crocs Love as You Are x Pride campaign.
Day 1: The House Party meets the Streets of Hillcrest
We had a memorable day getting ready with a fun crew, celebrating with a pool party, and then rallying on the streets of San Diego.
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Day 2: The Studio meets individuality
Together, we can create a world where every person can love as they are.
For day two, we went to the studio to shoot unique studio portraits to capture the individuality and love for all.
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Mini-Video Shorts
We also shoot a handful of mini-videos for the launch of the campaign. These videos were used on organic and paid social as well as in their main “Pride: Love as you Are Campaign” promotional video.
Together, As One
All in all, we had a great time with everyone involved at Crocs. Huge thank you to those who help make this campaign possible. We are excited to continually launch new campaigns and products for Crocs – more coming soon!
