A guide to branding truths, myths, and strategies in today’s new world.
Get ready to uncover the real power behind branding, as we debunk common myths and reveal the truths that can transform how your brand connects, grows, and thrives.
Chapter One
Branding Defined
Branding is more than just a logo—it’s the emotional connection that builds trust and loyalty with your audience. In today’s world, where connection drives success, strong branding forms the foundation for lasting relationships and customer investment, creating a brand that stands out and endures.
Chapter Two
7 Misconceptions
Branding is the heartbeat of your business. Yet, misconceptions often cloud its true power. In this chapter, we break down the most pervasive myths and reveal why strong branding is essential for companies of all sizes, driving real value, loyalty, and long-term success.
Chapter Three
10 Truths
In this chapter, we uncover 10 essential branding truths, with real-world examples, that demonstrate how a well-crafted brand strategy—built on consistency, trust, and audience connection—can transform brands into cultural icons and valuable business assets.
81%
81% of consumers say they need to trust a brand before they’ll even consider making a purchase.
68%
A study found that brand stories influenced purchasing decisions for 68% of consumers.
23%
Consistent brand presentation across all platforms has been shown to increase revenue by up to 23%.
SNEAK PREVIEW
“The deeper the connection, the greater the loyalty—and in today’s world, loyalty is everything.”
"Your brand is what transforms a product into a preferred choice."
"While branding may seem intangible, its impact is undeniably concrete."
WE POSITION THE BRANDS OF TOMORROW TO STAND OUT
Movetic is a progressive brand consultancy for those who dare to be different. We build, evolve, and accelerate CPG and lifestyle companies through brand strategy, identity, and ignition. Driven by consumer obsession, we’ve spent over a decade thriving at the crossroads of products, culture, and experiences.