June 25, 2014

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Stay Moving


Brand Take off | Kai Vida

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Its finally summer, that time of year where the best (arguably) memories are made by spending time with friends at the beach, exploring new places in town, and hanging by the ocean of Sunny San Diego. Who’s ready?


Through out the past couple months, we have had the opportunity to work with and launch Kai Vida, an ocean lifestyle adventure company, in an effort to get them strategically ready for one of the busiest seasons of the year, Summer.


We are excited to present: KAI VIDA




To start, Kai Vida offers specialized and intimate stand up paddle tours in the bay of downtown San Diego along with surrounding bodies of water in the area.


“Your adventure awaits, you choose.”




Either get your day started with a Stand Up Yoga session, team up with your peers or employees for a stand up paddle tour paired with a Guided Brewery Tour (our favorite), or enjoy the priceless downtown skyline on a Night Paddle.


For this project, we had the pleasure of working with Scott, the founder of Kai Vida to establish their brand, create strategic marketing materials, and design & develop their website. We also conducted several photo shoots to capture the true Kai Vida feel and bring together the whole branding experience. We would also like to thank all our friends that participated in our photo shoots for this project.




If anyone is looking for a summer adventure in San Diego, we encourage you to “Sea San Diego Differently” by checking out Kai Vida’s tours. Also, thank you all for your support and to show our appreciation we would like to hook you all up with a 20% discount on any adventure of your choice. Use the code MOVETIC at checkout on Kaividasd.com. (expires August 1st) Feel free to share this with your friends, family, or network!




Lastly, if you know of anyone who has an idea and needs assistance taking his or her idea to the next level feel free to get in touch.

Josh Roush

AUTHOR - Josh Roush

Josh Roush is a Co-founder of Movetic, where his expertise lies in brand strategy and digital marketing. He writes about branding, marketing, and company culture as it relates to pushing the limit in the new digital age.

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