TRANSFORMING AN INTERNATIONAL LIFESTYLE BRAND

CLIENT

VeryKool

SERVICES

Art Direction

Brand Voice

Photography

UI / UX Strategy

Web Experience

San Diego’s premier cell phone manufacturer, VeryKool, reached out to us to help them reconnect their products to the younger generation: Millennials.

VeryKool has a strong international presence and the quality of their cell phones have rapidly increased. But, they were missing the mark when it came to developing a lifestyle brand that was both authentic and relatable.

UI / UX STRATEGY

MOVING VERYKOOL
FORWARD

After digging into their analytics and enabling key tracking tools of their existing website, we discovered VeryKool had around one million viewers a month. So, we developed a website that focused on increasing the user experience, while being sensitive to customer intent. Our vision was to create an experience that was unique, creative, and engaging.

ART DIRECTION, VOICE, PHOTOGRAPHY & WEB EXPERIENCE

CONNECTING CONSUMERS TO
THE LATIN MARKET

Millennials don’t immediately buy into services or products. They tend to buy into brands that share similar likes and interests. Because of this observation, we reestablished VeryKool’s art direction, as well as crafted messaging to manifest their language and show that VeryKool is much more than a cell phone manufacturer. Their purpose is one people can identify with. Through developing a more scalable color palette, providing typography standards, and capturing a wide array of photography, we were able to truly connect with the Latin market. We also created a multilingual web shopping experience that captured culture, lifestyle, and creative way to discover products in E-Commerce.

Results Speak Loudly.

Results Summary

// Successfully aligned their organization and vendrors on their external brand messaging.

// Created a new art direction for their brand which has been used on all their marketing collateral as well as on their social media channels.

// Developed a multilingual website that was editable by their marketing team.

Creative Tools
// Adobe Indesign
// Adobe Photoshop
// Adobe Illustrator
// Canon 5d Mk II

Languages
// Wordpress
// PHP
// HTML
// CSS
// jQuery

Performance
// W3 Total Cache
// Varnish
// Amazon Web Server (AWS)
// Responsive

Results Speak Loudly.

// Successfully aligned their organization and vendrors on their external brand messaging.

// Created a new art direction for their brand which has been used on all their marketing collateral as well as on their social media channels.

// Developed a multilingual website that was editable by their marketing team.

Creative Tools
// Adobe Indesign
// Adobe Photoshop
// Adobe Illustrator
// Canon 5d Mk II

Languages
// Wordpress
// PHP
// HTML
// CSS
// jQuery

Performance
// W3 Total Cache
// Varnish
// Amazon Web Server (AWS)
// Responsive

LET'S CREATE, TOGETHER.

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