In Southern California where the weather remains beautiful year round, we met Scott, who was on a mission to deliver unique experiences with Stand Up Paddle boards. Scott’s passion has always been in traveling, exploring new territories, and adventuring on tours. His goal was to establish a company that provided all of these adventures that he experienced in the past, but with a personalized and custom twist. We were honored to take on the project and work closely with Kai Vida in effort to encourage people to “Sea San Diego Differently”.
THE SOLUTION /
Starting by listening to Scott’s vision, we established Kai Vida as an Ocean lifestyle adventure company. We took the essence of his vibes and interntions and developed his logo, conducted a photo shoot, designed strategic marketing materials including business cards, a rack card, designed and installed vinyl on his van and developed his website. His overall branding experience encouraged people to “Sea San Diego Differently”. The campaign’s goal was to get people to try something new, and explore San Diego from Scott’s point of view. What better way than to get up early for a Stand Up Yoga Session, go on a Paddle & Brewery tour, or see the priceless downtown skyline on the night paddle.
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