INSIDE THE ATHLETIC GRIND

THE SITUATION /

Inside the Athletic Grind (ITAG) was created by two long time friends from Pittsburgh, PA. They created ITAG to make an impact on individuals of all ages by giving them diverse perspectives and tools to reach their fullest potential in life. Their vision is simple; they want to encourage self-development, inspire athletes of all levels, and to embrace the grind we live by. From the beginning, they demanded excellence and wanted to partner up with a company that had high dreams as well. We were honored and eager to embark on this journey with them.

THE SOLUTION /

From day one, we set out to make an impact and we started out with defining a rock solid branding strategy. After countless brainstorm sessions we came up with a cohesive brand experience through creating their logo, mission statement, tagline  and overall branding identity. The strategy continued online through the creation of a responsive website along with a social media and content marketing strategy to communicate their brand’s story and promise. The end result being an online sports media brand geared towards guiding aspiring athletes and entrepreneurs on their path to greatness.

 

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