DISRUPTING REAL ESTATE, ONE AUCTION AT A TIME

THE STORY

For years real estate was often considered a traditional marketplace until lately many have relied on outdated and old school marketing strategies — thus leaving a ton of opportunity for Harcourts Auctions, formerly Brady & Co. Auctions to innovate and gain market share.¬†Harcourts Auctions, came to the U.S. marketplace with a vision to shake up the industry and provide a new solution. Being very successful in Australia & New Zealand, but unfamiliar with the U.S. culture, they sought out a U.S. based firm to provide innovation, tailored messaging, and a suite of creative solutions that would not only appeal to the U.S. agents but help overcome the perception & connotation that gets associated with auctioning homes, for your everyday home buyer.

SERVICES & DELIVERABLES

Strategy: Brand Strategy, Stakeholder Interviews, Competitive Analysis, Online Audit, Market & Brand Positioning 

Creative: Brand Creation (Logo mark, Logotype, Color Palette, Typography, Identity Design), Brand Messaging (Tagline, Brand Story, Mission & Vision Statement, Core Values, Elevator Speech) Brand Communication Tools (Sales Slicks, Rack Cards, Guidebooks, Print Collateral), Brand Guidelines, Art Direction, Systems, Photography, and Videography

Digital: Digital Strategy, Web Experience

Results Speak Loudly.

Results Summary

// To date, they have listed 642 houses, and sold 594 via the auction process equaling a 92.5% clearance rate

// The brand we crafted was a runner up for two awards at the Carlsbad Chamber of Commerce: Technology & Innovation Award & Brand of the Year.

// Since working with us they have expanded their offices to Reno, Oregon, Canada, South Africa, and more cities in Australia and New Zealand.

Awards Recieved

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AWWWARDS

Honourable mention

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AWWWARDS

Honourable mention

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AWWWARDS

Honourable mention

Website Stats

// Over 3,500 sessions in 2 months after launch.

// 2.9 pages viewed per session.

// 3:03 average session duration.

// 3.4% conversion rate on Lead Forms.

Tools Used

Creative Tools
// Adobe Indesign
// Adobe Photoshop
// Adobe Illustrator
// Adobe Premiere
// Canon 5d Mk II
// Olympus Om-d E-m5

Languages
// Wordpress
// PHP
// HTML
// CSS
// jQuery

Performance
// W3 Total Cache
// Varnish
// Bluehost
// Responsive

Integrations
// FormCraft
// Master Slider
// Yoast SEO
// Email Automation

Results Speak Loudly.

// To date, they have listed 642 houses, and sold 594 via the auction process equaling a 92.5% clearance rate

// The brand we crafted was a runner up for two awards at the Carlsbad Chamber of Commerce: Technology & Innovation Award & Brand of the Year.

// Since working with us they have expanded their offices to Reno, Oregon, Canada, South Africa, and more cities in Australia and New Zealand.

Test

AWWWARDS

Honourable mention

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CSS DESIGN AWARDS

Nominee

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FWA

Nominee

// Over 3,500 sessions in 2 months after launch.

// 2.9 pages viewed per session.

// 3:03 average session duration.

// 3.4% conversion rate on Lead Forms.

Creative Tools
// Adobe Indesign
// Adobe Photoshop
// Adobe Illustrator
// Adobe Premiere
// Canon 5d Mk II
// Olympus Om-d E-m5

Languages
// Wordpress
// PHP
// HTML
// CSS
// jQuery

Performance
// W3 Total Cache
// Varnish
// Bluehost
// Responsive

Integrations
// FormCraft
// Master Slider
// Yoast SEO
// Email Automation

LET'S CREATE, TOGETHER.

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