DISRUPTING REAL ESTATE, ONE AUCTION AT A TIME

CLIENT

Harcourts Auctions, formerly Brady & Co. Auctions

SERVICES

Brand Strategy

Brand Identity

Brand Voice

Brand Tools

Photography & Videography

Web Experience

The US real estate industry is one of the most lucrative markets in the world and it comes equipped with thousands of real estate investors and agents who are hungry to make money. The only issue being the lower barrier to entry, which elevates competition tremendously.

Think about it; how many real estate agents do you know? Probably many more than you can count on both your hands. Well, let us introduce you to Ben Brady, the Director of Auctions at Harcourts Auctions, (formally Brady & Co. Auctions), who saw an opportunity to bring the auction process to the states.

BRAND STRATEGY

MOVING BRADY & CO
AUCTIONS FORWARD

In 2006 - 2007, the American economy was blindsided by the Housing Market Crash. Due to this crisis, many individuals were forced to foreclose their houses as the bank took over the residency and sold them via auction. After meeting with the Harcourts employees and 20+ real estate agents, we created a plan that focused on helping overcome both the perception and connotation that comes with auctioning in the United States.

IDENTITY, VOICE, & TOOLS

SHIFTING THE
PUBLIC PERCEPTION

After being very successful in Australia & New Zealand, Harcourts Auctions sought out a US-based firm to introduce a new identity, tailored messaging, and a suite of creative solutions to break Harcourts Auctions into the market. Thus, educating consumers and real estate agents how to work your everyday home up to luxury house to steer away from distressed homes.

PHOTO, VIDEO, & WEB EXPERIENCE

EDUCATING THE INDUSTRY
THROUGH INNOVATION

Authenticity and innovation were two major pillars for this project. Through utilizing our skills with photography and videography, we were able to capture authenticity for the brand’s touchpoints. We developed a web experience designed to educate buyers and sellers on how the auction process works. On top of this, we created two sections on the website: “On the Market” and “Recent Success”, which both act as a sales tool for the HA staff, plus, an opportunity to prove to the people that this platform works for all types of houses.

Results Speak Loudly.

Results Summary

// To date, they have listed 642 houses, and sold 594 via the auction process equaling a 92.5% clearance rate

// The brand we crafted was a runner up for two awards at the Carlsbad Chamber of Commerce: Technology & Innovation Award & Brand of the Year.

// Since working with us they have expanded their offices to Reno, Oregon, Canada, South Africa, and more cities in Australia and New Zealand.

Awards Recieved

Test

AWWWARDS

Honourable mention

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AWWWARDS

Honourable mention

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AWWWARDS

Honourable mention

Website Stats

// Went from 100 views a month to now on average 7,000 - 8,000 page views a month.

// 2.9 pages viewed per session.

// 3:03 average session duration.

// 3.4% conversion rate on Lead Forms.

Tools Used

Creative Tools
// Adobe Indesign
// Adobe Photoshop
// Adobe Illustrator
// Adobe Premiere
// Canon 5d Mk II
// Olympus Om-d E-m5

Languages
// Wordpress
// PHP
// HTML
// CSS
// jQuery

Performance
// W3 Total Cache
// Varnish
// Bluehost
// Responsive

Integrations
// FormCraft
// Master Slider
// Yoast SEO
// Email Automation

Results Speak Loudly.

// To date, they have listed 642 houses, and sold 594 via the auction process equaling a 92.5% clearance rate

// The brand we crafted was a runner up for two awards at the Carlsbad Chamber of Commerce: Technology & Innovation Award & Brand of the Year.

// Since working with us they have expanded their offices to Reno, Oregon, Canada, South Africa, and more cities in Australia and New Zealand.

Test

AWWWARDS

Honourable mention

Test

CSS DESIGN AWARDS

Nominee

Test

FWA

Nominee

// Went from 100 views a month to now on average 7,000 - 8,000 page views a month.

// 2.9 pages viewed per session.

// 3:03 average session duration.

// 3.4% conversion rate on Lead Forms.

Creative Tools
// Adobe Indesign
// Adobe Photoshop
// Adobe Illustrator
// Adobe Premiere
// Canon 5d Mk II
// Olympus Om-d E-m5

Languages
// Wordpress
// PHP
// HTML
// CSS
// jQuery

Performance
// W3 Total Cache
// Varnish
// Bluehost
// Responsive

Integrations
// FormCraft
// Master Slider
// Yoast SEO
// Email Automation

LET'S CREATE, TOGETHER.

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