Graffy, Inc. has earned their reputation as premiere boutique media agency by working with progressive and highly regarded companies like Verizon, Go Pro, & Apple. Their company launched just over 10 years ago and have been working strategically to increase companies’ brand awareness through traditional and digital mediums such as TV, broadcast, and various forms of internet advertising. After spending years building other companies’ reputation, Graffy, inc. was due for a complete online re-brand. Movetic was hired to bring a whole new online identity to their company. Deep down, the core of the problem, was their partners’ and clients’ all invested in the latest technology and design, but Graffy, inc, did not, thus resulting in an outdated online brand, so we knew what had to be done to revamp their online identity.
THE SOLUTION /
After conducting consumer research & analysis on their competitors we had a solution that would solve their problem. The solution was two-fold: deliver a responsive website that functioned beautifully on all devices and conduct a full art direction face lift through the use of video, high quality imagery, and typography. We had to mirror their true brand promise that day in and day gets conveyed to their partners and clients. Therefore, we developed a strategy that would showcase not only their authenticity, but their reputation through the use of a personal testimonials page, a graphical logo list of their past and present client’s, and a carousel of media partners they have worked with. All together, we were able to deliver on our promise of providing them with the latest technology paired with a complete aesthetic overhaul to match the true core of Graffy, Inc.
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