GOOD LUCK COFFEE

THE SITUATION /

Good Luck Coffee Co. is a fresh coffee company that birthed from the indulgent feeling of taking that first sip of coffee in the morning. The client felt the first cup should represent an optimism that carries with you throughout the day. The task was to inspire people with their brand by delivering the best coffee experience possible.

THE SOLUTION /

Movetic came up with a creative concept that portrayed their goal of delivering an excellent first cup of coffee to start your day. The birth of the “black cat” came into existence because when you start the day with Good Luck coffee, not even the bad mojo of a black cat can ruin your positive energy. The cat also represents awareness and focus that only cats possess. The Good Luck branding is carried through out the packaging, coffee cups, and mug.

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