BUCCOS ROOFING

THE SITUATION /

Welcome to Pittsburgh’s Preferred Roofing company. The Bucco’s team is compromised of skilled craftsman, entrepreneurs, and top notch roofers who enjoy creating personal interactions with their clients and delivering a quality service. We were first approached by Buccos Roofing to develop a strategic plan to help improve their online identity which was once a simple crowded basic landing page. We were tasked to bring a solution that would position Buccos Roofing at the forefront of the roofing industry and we knew a basic site would not suffice. From looking at consumer insight, they knew with the evolution of smart phones, consumers access websites from multiple devices such as i-phones,  & tablets, so we created a solution that would make it fast and efficient for the consumers to request quotes online from anywhere, and at anytime, not dependent on their device.

THE CHALLENGE /

After forming a partnership with Buccos, we quickly dove into research mode because we knew we had to transform an experience from one basic landing page and make it evolve into a beautiful responsive website. This would require time, creative ideas, and analyzing their looking current customers’ needs. Our goal with Buccos was to create an experience that conveyed the Pittsburgh spirit while delivering on their promise of providing a quality roofing experience for their clients.

THE SOLUTION /

To start, from a design point of view, we had to elaborate on their current branding, which at the time was only a 1 color logo. We started by applying a color scheme to the site that screamed Pittsburgh. We heavily took advantage of the classic Pittsburgh yellow and black and used accents of grey and white. In terms of technology, we created a custom “Get a Quote” page and form, that helped transition calls to online inquires while providing a fast and simple experience for their consumers. The website also contains a projects page, which showcases clients their past and present projects in an effort to show not tell. All in all, the buttoned up experience gives the Buccos brand further depth and provides their customers confidence in expecting an exceptional roofing service.

 

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