Welcome to Brand Sense

  |   brand sense   |   No comment

Brand Sense is a series that will explore how successful brands tap into our core senses in order to make us feel something deeper, and in turn, attach ourselves to it. Branding is a complex thing, much more than just a logo, color, or typeface....

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Brand Take off | Kai Vida

  |   Stay Moving   |   No comment

Its finally summer, that time of year where the best (arguably) memories are made by spending time with friends at the beach, exploring new places in town, and hanging by the ocean of Sunny San Diego. Who’s ready?   Through out the past couple months, we have had the opportunity to...

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Content with a Purpose

  |   Marketing Strategy   |   No comment

As many of you know or have learned, the age of Yelling & Selling is long gone. There is a shift now in marketing towards telling a compelling story and humanizing all brands on an emotional level.   Before I get started, here is a cool fact: Everyday,...

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Lyft Off

  |   Branding   |   No comment

Over 1 Million rides and counting. Get ready to go on a ride of a lifetime and let the Best Experience unfold in front of you. Why am I so confident?...

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