November 12, 2013

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Branding

 

Lyft Off

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Over 1 Million rides and counting. Get ready to go on a ride of a lifetime and let the best experience unfold in front of you. Why am I so confident? (hint: because Branding wins again) Here’s the low down:

 

Lyft, a ride sharing community, launched over a year ago in San Francisco and quickly moved to my hometown of Sunny San Diego, along with other major U.S. cities.

 

Get ready to learn a lesson or two from this start-up.

 

This brand has nailed it since day one by following these two simple rules: a.) place the customer first and b.) deliver an exceptional experience.

 

30 rides and I have just begun! With my house residing in Mission beach, friend’s and family all over San Diego and lastly my client’s all over I was quickly forced to find a solution that was easy and convenient.

 

Luckily my Lyft rides have been enjoyable because of the four rules I believe every brand should adapt.

 

You will think twice before taking a cab because these 4 reasons will make you Lyft off.

 

They did the following to capture my loyalty (and maybe they will get you too;))

 

1.) Created Customer Value

This company has exceptional customer service and a superior price (30% cheaper than a cab) that places them well above their competitors. (aka cabs)

 

2.) Saw a true problem 

You ever have a bad cab ride, forgot your phone and have no clue how to get it, or been forced to only pay cash? These are just a couple problems I have personally run into. Not to say these are the worst things ever but Lyft certainly capitalized on these. They developed a rating system, so you only ride with drivers who you enjoyed. They have a help center in their website, where they answers any questions you might have in terms of getting your phone back and lastly all payments occur through their app — genius!

 

3.) Be Creative & Fun

How could you say “No” to a pink mustache? They pick you up in a nice car (must be younger than 2003), give you candy, water, and make you feel welcome. (Plus the initial fist bump when you get in the car) If you get lucky I hear there is a car that is “Pirates of the Caribbean” themed. (dressed in a pirate suite & playing the theme song) This company is always finding new ways to empower the drivers who carry the brand to new limits.

 

4.) Be Current.

The transaction & service takes place in a mobile app. How much easier can it get for you? Love it! Adopting new technology can be scary at times but if its for the customer’s benefit, make that investment and you will capture new customers.

 

At the end of the day, do what ever it takes to make your brand advocates happy, laugh, or even just have good time. That is what life is all about.

Next time, I encourage you to jump in a “pink mustache” car and I promise you will enjoy it!

The best experiences are created by placing people first and they did just that.

I wish you all the best luck Lyft! Keep it up.

 
Image Cred: Lyft.com
Josh Roush

AUTHOR - Josh Roush

Josh Roush is a Co-founder of Movetic, where his expertise lies in brand strategy and digital marketing. He writes about branding, marketing, and company culture as it relates to pushing the limit in the new digital age.

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