Design Trends of 2018
As we see with all trends, they’re constantly changing, evolving, and recycling. But this year – in the design world – is the year where it’s crucial to take risks. Technology devices are rapidly advancing creating new possibilities for formats, movement, and color. People are starting to realize that with the competition increasing, it is mandatory for a company or business to take more bold risks. We know it can be overwhelming to keep up with what works as technology keeps advancing — which is why we’re here to help. Through the following techniques and trends, you can achieve this.
RESPONSIVE LOGO DESIGN
See Full Experience via Responsive Logos
Responsive design has been transforming the internet for about a decade and with the steady rise of mobile browsing, traditional websites have been experiencing usability issues. Because of the constant evolution of devices and screen sizes, designers and developers have been working to find a solution for this problem. This solution would become known as “responsive design.”
Responsive design has mainly been applied to user interface and user experience design in mind – until now. Designers are beginning to think of logo design in responsive formats to suit different screen sizes and layout situations. Having a fully responsive logo for your brand or business is not only smart for the web, but it also gives you an arsenal of assets to use to apply your brand to any size or situation. Gone are the days of 1 logomark and 1 logotype.
GRADIENTS AND MORE DEPTH
Inspiration curated from web design websites.
Around 2008, there was a strong period of time where flat design was all-the-buzz. It was a time when flat colors were on top of other flat colors with no effect of realism to them. Fast forward a decade and semi-flat design – or almost-flat – is creeping back into popularity. For example, now we’re seeing a strong presence of photo typography, gradience, and flat color all layering on top of each other with shadows and movement. This is creating a new web that is slowly transforming from 2D to 3D, which means we’re slowly creeping up to a world of virtual reality.
DUOTONES AND VIBRANT COLORS
Work we created for the San Diego Aviators
This year, we’re going to see a major rise in vibrance and bold color palettes. Duotones are a simple way to apply two colors and create an eyecatching, semi-flat design. Originally, duotones were used as a very simple and cost-effective technique – which is superimposed of one contrasting color halftone over another color halftone. Nowadays, with the newest design software, it is incredible easy to create beautiful duotones as well as monotones, tritones, and quadtones. Additionally, bright tones and bold font seem to be a popular design trend – and for a good reason! Vibrant colors increase web recognition by 80% and allows your brand to stand out. So, don’t be afraid to take a risk when picking out the colors for your brand.
MOVEMENT & LOOPS
Work we created for the Dew Tour. This was the ad that was featured in the mobile feed for our canvas ad.
Today, everything you experience on websites or on your phone is full of micro-experiences. For example, when you’re using your iPhone, you can swipe/scroll and objects and colors will fade and change size or color while you navigate around an app or text message. Even on social media, you’ll recognize a major decrease in static images and a significant increase in moving images, videos, and infinite loops (aka Boomerangs and GIFs). Instagram even offers emojis with movement to stick on your IG stories. Another example would be advanced triggered scroll animations – which is when you’re scrolling down a website page and objects move, appear/disappear, etc.
With the advancement of our devices, moving images are creating a much more engaging and entertaining experience for users. Next time you consider shooting photos for your brand or business, starting thinking about moving towards video content.
ASYMMETRY AND BROKEN GRID LAYOUT
Inspiration curated from a web design website.
For the longest time, simple WordPress themes ran supreme on the internet – consisting of full width photo and color sections and neat, clean text blocks. In turn, most websites felt very similar to each other, making it nearly impossible for companies to stand apart. As the technology on the internet advances, the concept of playing it safe on the web is becoming a thing of the past. Designers are beginning to break the grid by applying asymmetrical layouts, neutral space, and unconventional fine art aesthetics.
This is a brave and bold leap forward from your typical, bland WordPress theme and it’s beginning to introduce true art and expression throughout the web. Traditional companies may not be ready to commit to the leap of this bold territory but brands that can afford to take the risk will benefit from the engaging and out-of-the-box experience and you’ll see more of that this year.
CURIOUS TO LEARN MORE?
Movetic has in-depth experience and is helping lead the way in all industries by using these techniques. We want our clients to stand apart from the competition and not only keep up with the trends, but we help our clients find ways to pull ahead of them. If you want Movetic to help you incorporate these trends in the new year, reach out to us on our contact form!