Welcome to Brand Sense
Awise person once told me, “You will never know your limits unless you push yourself to them.” We’ve adopted that concept at Movetic and are on a mission to push companies to new heights and realize their full potential. In order to do that, we embody and encourage the idea of thinking deeper and grander.
Throughout the next 5 weeks, we will be inviting you to do just that through our Brand Sense series. With your company, brand or personal identity in mind, follow along with us as we embark on a mission to inspire, motivate, and improve! We will challenge you to rethink the way you perceive your surroundings and then take those findings and apply them to your company or personal identity.
Brand Sense is a series that will explore how successful brands tap into our core senses in order to make us feel something deeper and, in turn, attach ourselves to it. Branding is a complex thing; much more than just a logo, color, or typeface. This series will unveil the techniques and strategies used to appeal to your most basic human instincts and ultimately establish your perception. Each week we will expand on how a different sense (sight, hearing, taste, smell, touch) physically and emotionally connects us to the worlds most outstanding brands. Follow along with us as we attempt to answer the ambiguous question of, “Why do you like the products and brands that you are connected to?” Lets dig in.
FIRST OFF, WHY DOES BRANDING MATTER?
There’s over 1 billion websites on the Internet, more than 3 billion Internet users in the world (which is around 40% of the world population) and around 3 million small businesses in California alone so it’s important to find a way to be different in order to get noticed!
If you are not different from your competitors, you run the risk of blending in with the others and getting lost in the shadows. Setting up your company for success starts with taking the time to research your competitors, see what society really needs and establish the true value that you bring to the world. Once that is determined, branding is used to communicate, persuade and illustrate who you are and why you matter.
One of the most costly business mistakes is believing that it costs more money to find customers than it does to sustain your existing customers. If your business is not growing, it is slowly dying. Branding is the first, most crucial investment in ensuring that your brand captures new audiences and effectively keeps their attention. If done right, your established branding will continue to do this timelessly for years to come.
FORBES DEFINES BRANDING
Your “brand” is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering—both factual (e.g. it comes in a robin’s-egg-blue box), and emotional (e.g. it’s romantic). Your brand name exists objectively; people can see it. It’s fixed. But your brand exists only in someone’s mind.
FIND YOUR SENSE
As mentioned earlier, this series is written to encourage deeper thinking and provide strategies and techniques to improve your own company, brand or personal identity. We want you to take notes, ask questions and apply our concepts and ideas!
We invite you to use and explore the hashtag #BrandSense as well as like, comment and share our posts to further encourage the entrepreneurial community around you. Let’s all continue to progress and learn in a never ending pursuit to #StayMoving!
NEXT WEEK’S SENSE: SIGHT
Next week we will be exploring the sense of sight and how we perceive brands through the design and visuals they put out into the world. Stay Tuned and be sure to follow #brandsense and Movetic’s instagram for more updates!